eProd

About eProd

We Are The Financial Bridge for African Agribusiness

We integrate end-to-end supply chain traceability with leading financial institutions to de-risk loans, unlock working capital, and power the growth of Africa's most ambitious agribusinesses.

eProd vision and mission

Our Vision

To empower agribusinesses and smallholder farmers with technology that drives transparency, compliance, and financial inclusion.

Our Mission

A world where every farmer is visible, bankable, and connected to fair and efficient markets.

Built from Necessity, Forged in the Field

Our story doesn't begin in a boardroom; it begins in the field. In 2004, our founders were managing their own large-scale outgrower scheme in Kenya, facing the same frustrations our clients do today: fragmented data in spreadsheets, inefficient payment systems, and the constant struggle to prove compliance to buyers and banks.

The existing software wasn't built for the realities of African agriculture—the remote locations, the intermittent connectivity, the complex payment structures. So, they built their own solution. eProd was born from direct necessity.

This origin is our DNA. We are not just software developers; we are agriculturalists who understand the grit and complexity of the first mile. This deep-rooted experience is why eProd is the most robust, adaptable, and user-centric platform on the market today.

"We didn't just build a product; we built the solution to our own problem."

We Are an AgFinTech Platform, Not Just a SaaS Company

While others provide software, we provide a new business model. This is the fundamental distinction that defines our value and our partnership with clients.

Our Model: The Financial Bridge

Data as a Financial Asset: We turn compliance data into a bankable credit score.

Data as an Operational Record: Data is used for reporting and traceability only.

Unlocking Capital: Our platform de-risks lending, enabling banks to finance aggregators.

Managing Operations: The focus is on efficiency and cost savings.

Ecosystem Integration: We connect farmers, aggregators, and banks in a single, seamless loop.

Siloed Systems: Finance and operations remain separate and disconnected.

Strategic Partnership: We are a partner in our clients' financial growth and strategic positioning.

Vendor Relationship: We are a supplier of operational software.

This distinction is our core competitive advantage. It is why we are the chosen partner for businesses looking not just to operate, but to scale.

Market Leadership by the Numbers

We are the clear market leader in supply chain management for smallholder agriculture in Sub-Saharan Africa. Our leadership is not a claim; it is a fact.

1M+
Farmers digitalized
250+
Agribusiness Clients
20+
Countries
15+
Years of Experience
Millions
in Loans De-risked Annually

Trusted by Africa's Leading Financial Institutions

Our AgFinTech model is not theoretical; it is operational and proven. We have active, integrated partnerships with some of East Africa's most respected commercial banks. They trust our data to de-risk their agricultural lending portfolios.

equity logo
I&M Bank
Better-Rabobank
stanbic
V bank

Meet Our Leadership

A team built for a generational business.

Jan Willem Van Casteren, CEO

Jan Willem Van Casteren

CEO

Visionary leader with deep roots in African agribusiness. A recognized thought leader on the intersection of Ag-Finance and EUDR compliance, Jan-Willem has architected eProd's platform to bridge supply chain traceability with financial inclusion, enabling banks to de-risk agricultural lending across the continent.

Almut Van Casteren, COO

Almut Van Casteren

COO

Commercial strategist and impact-driven entrepreneur with 20+ years building inclusive agribusinesses in Africa. A Stanford SEED graduate, Almut drives eProd's expansion into climate-smart agriculture and financial inclusion, leveraging deep expertise in quality standards and public-private partnerships.

Sarah Reusche, Client Operations Manager

Sarah Reusche

Client Operations Manager

Operations excellence champion with 15+ years of quality and project management expertise. Sarah leads eProd's client success strategy, ensuring every customer achieves maximum value. Her background in ISO quality standards underpins eProd's 95%+ customer retention rate.

Sylvia, Finance and Admin Manager

Sylvia

Finance and Admin Manager

She balances budgets by day and enjoys traveling and scenic walks in her free time

Meet The Team

Anne, Client Relations Trainee

Anne

Client Relations Trainee

A curious data storyteller and writer who finds inspiration in creativity, languages, and conversations with judgmental cats.

Austine, Junior Software Developer

Austine

Junior Software Developer

An active nature lover who enjoys hiking and bike riding, balanced with a passion for reading and collecting comic books.

Brian, Marketing & Communications Trainee

Brian

Marketing & Communications Trainee

Creative marketer blending art and strategy capturing stories through visuals, melodies, and moments behind the lens.

Hazel, Mascot

Hazel

Mascot

Her peaceful demeanor encourages us to take moments of zen, reminding us that sometimes, a little pause can lead to great leaps.

Kipkoech, Client Relations Officer

Kipkoech

Client Relations Officer

Off the screen, he swaps his keyboard for a soccer ball. Whether it’s a corner kick or a database query, he knows how to score.

Levin, Junior Software Developer Trainee

Levin

Junior Software Developer Trainee

The developer with a slam-dunking passion for coding and shooting hoops.

Moses, Software Developer Lead

Moses

Software Developer Lead

Swimming towards success, one stroke at a time. Our team's aquatic star.

Rebecca, Client Relations Officer

Rebecca

Client Relations Officer

An adventurer at heart, committed to forging client connections as she explores uncharted territories.

Sheilla, Client Relations Officer

Sheilla

Client Relations Officer

An IT enthusiast passionate about learning new things and fueled by the inspiration found in exploring the great outdoor.

Virginia, CRM Technical Assistant

Virginia

CRM Technical Assistant

She navigates both digital realms and aquatic depths with equal enthusiasm.

Careers

Work With Us

We're a mission-driven team building the infrastructure for African agriculture. Join us.

No open roles right now — but great things grow slowly.

Interested in joining us anyway? We'd love to hear from you.

Email us at hr@eprod-solutions.com

FAQ

Frequently Asked Questions

Common questions about eProd's platform, compliance coverage, and scale.

Join Us in Building the Future of African Agriculture

We are more than a software company. We are a strategic partner, a market leader, and a team of dedicated experts committed to your success. Whether you are an agribusiness, a financial institution, or a development partner—we invite you to join us.

Schedule a Strategic Consultation
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