About This Event
The energy around Saudi Arabia’s fast-growing coffee industry is impossible to ignore, and this week’s MECO Middle Eastern Coffee Conference (December 2–6, 2025) is a clear reflection of that momentum.
Our Chief Operations Officer, Almut van Casteren, joined global industry leaders in Riyadh to exchange insights on emerging trends, new technologies, and the shifting opportunities shaping the coffee sector. MECO brought together experts and enthusiasts focused on driving innovation and elevating quality across the value chain.
We’re proud to have been part of these strategic discussions and look forward to applying the insights gained to strengthen our impact within the coffee industry.
At eProd, we support cooperatives and exporters with digital tools that make compliance easier—from farmer registration and plot mapping to supply chain traceability and production data. These capabilities help organizations stay aligned with market requirements, including EUDR, while building stronger and more transparent value chains.
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