Product branding through traceability

Product branding through traceability: the case of saffron in Afghanistan 

As the vibrant crocuses bloom under the sun, saffron pickers harvest the brightly colored flowers, marking the start of the new saffron harvest season in Afghanistan. Saffron isn’t just a vibrant addition to cuisines worldwide; it’s a spice valued for both its flavor and medicinal properties. It is also one of limited number of high …

New technologies in the oldest trade: Frankincense and Myrrh

For over 5,000 years frankincense has been sourced from the Horn of Africa and traded through the Arabian Peninsula all over the world. The premium markets, such as the European Union is becoming more and more demanding. At the same time, global traders would like to assure the sustainable supply of gums and resins from …