Product branding through traceability

Product branding through traceability: the case of saffron in Afghanistan 

As the vibrant crocuses bloom under the sun, saffron pickers harvest the brightly colored flowers, marking the start of the new saffron harvest season in Afghanistan. Saffron isn’t just a vibrant addition to cuisines worldwide; it’s a spice valued for both its flavor and medicinal properties. It is also one of limited number of high …